face the stem gap.

Only 24% of Science, Technology, Engineering, and Math jobs are held by women. But instead of just telling people about this gender gap, we forced readers to experience it one page at a time with headlines written in code.

The campaign launched on Women’s Equality Day in The New York Times and featured real women: coders, physicists, engineers, and future astronauts who are already fighting to change the face of STEM. After publication, we translated the print ads in an animated video that ran online.

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