Through the eyes of a friend
Shortlist // Social Video // Cannes 2018
On the night before school starts, parents aren’t worried about whether their child will be the smartest one in class or if they’ll remember their sight words. They’re thinking about whether or not they’ll have someone to sit with at lunch.
My Little Pony believes there's a friend in every child. And it's up to us to nurture that friend, to bring it out, and most of all to celebrate it - which is exactly what we did in MLP's first-ever parent targeted piece.
If you're tired of my words about it, you can read some other people's here:
http://creativity-online.com/work/hasbro-my-little-pony-friendship-is-magic-anthem/52453
http://adland.tv/commercials/mlp-friendship-magic-best-friend-report-card-2017-227-usa