it’s a thursday night tide ad
Gold & Silver // Cannes Lions
Silver x2 // Sports Clio
Bronze // Sports Clio
Best of 2018 // Twitter
Finalist // Webbys
Following the incredible success of the Super Bowl’s “It’s a Tide Ad” campaign, we needed to find a new way to surprise viewers.
For Tide Ad 2.0, each spot was shot to feel like a natural extension of an NFL game. Running once each during Thursday Night Football, the campaign was designed to make viewers question if what they were seeing was an NFL game … or a Tide Ad.