Clean jersey swap
The Jersey Swap is a beloved sports tradition. But just before the start of the 2020 NFL season, the swap was banned due to COVID-19 concerns.
So we approached the NFL with a solution: Tide would wash every jersey that needed to be swapped in its deep-cleaning Hygienic Clean detergent, and then mail the jerseys to their new owners.
The idea leaked on social media before the season even started. Over 150 players signed up to swap on the first day alone,
…and then we got to turn Peyton Manning into a robot.