WNBA: COUNT IT.
The WNBA is perennially overlooked, underappreciated, and just plain ol’ disrespected.
For their 25th anniversary, we took a milestone many thought they’d never hit, and turned it into an opportunity to force the world to recognize the greatness the league and the women within it. From designing the new logo to creating their TVC #countit became a rallying cry for the season.
We partnered with TheStitchGawd to make custom jackets for the top 25 players of all time, each with unique patches representing their accomplishments on and off the court.